Logo Analysis

Logo Analysis

My logo is split into different elements, the purpose of, my logo was to show the audience what type of genre and audience I am aiming at.

The audience for my logo can be aimed at younger people and teenagers this is because it is simple enough for younger people to look at but good for teenagers.

One of my eight elements I have used is a symbol, my symbol is the star, I chose this symbol because it went with the name of the logo 'cigam' this is magic spelt backwards and felt that magic and stars link nicely together. The star is also simple as of the way it looks and the colour of it. I didn't want my symbol to be too big or too much too look at as it will only be on screen for a few seconds.

Colours was also another element I added, I kept my colour scheme sweet and simple, black and white really stand out I think and to have this as my logo colour scheme works really nice.

The words I have used is another element I have used, on my logo it says 'cigam productions' this short and snappy and I think it can be catchy. The way the words are presented make it seem like there are more. I could have maybe added a little slogan just to make the logo look more entertaining and maybe specifically show what genre my logo presents.

I spent a lot of time trying to find the perfect font for my logo, I wanted it to be bold and big so the audience were drawn to it, the best font I could find which was big and simple was 'arial black'.

Again with my symbol that I have used the star also counts as a shape and I think that if my logo and too many shapes and symbols on it then it wouldn't be as simple as I wanted it. I have also drawn two short lines above the 'c' and under the 's' the starting and ending letter of the logo, I think this makes the logo look more sophisticated.

The clarity and boldness used is easy to see, I have used to very different shades of colours, light and dark, black and white. These two make each other look bold and big. It draws attention to the eye.

I got inspired to make my logo from other logos such as 'Miramax Films' just because the colours and font really stand out. I wanted to use my own creativity such as the name and the symbol but 'Miramax' inspired me with the theme they were aiming at. I think I did add some magic to my logo by really thinking in depth about what and who I am aiming at, what will draw attention to the audience and if it would pass as a logo.